Shell V-Power
Feel The Exhilaration
We had the privilege of collaborating on the Shell V-Power project to craft a visually compelling campaign that showcases Shell's dedication to innovation, performance, and sustainability in the energy sector.
The project was a journey of creative excellence, featuring close collaboration with director Brad Hogarth, Dentsu Kuala Lumpur, and Playmonster. Tailormade’s VFX team took the helm of the CGI direction, with all CGI cameras meticulously set by our Creative Director Ivan Oputin.
This hands-on approach allowed us to blend artistic storytelling with seamless visual effects, perfectly aligning with Brad’s creative goals while ensuring the final product exceeded expectations. Working with Brad Hogarth was a unique experience that balanced high standards with creative autonomy, enabling Tailormade to push boundaries and deliver a truly memorable campaign.
OVERVIEW
Client Shell Malaysia
Agency Dentsu Kuala Lumpur
Production PlayMonster
Director Brad Hogarth
Agency Dentsu Kuala Lumpur
Production PlayMonster
Director Brad Hogarth
The client aapproached Tailormade with the ambitious goal of producing a commercial that showcased the cutting-edge performance and sustainability of their V-Power fuel. The project required a seamless blend of live-action footage and advanced CGI while adhering to Shell’s strict global brand guidelines. With tight deadlines and high expectations, the team was tasked with crafting a campaign that would resonate with both local and global audiences.
OUR ROLE
Tailormade played a pivotal role in transforming the director's vision into a stunning visual narrative. By enhancing the initial concepts and integrating cutting-edge visual techniques, we ensured that every frame reflected the innovation and energy efficiency that Shell V-Power stands for. Our team meticulously crafted each element, from CGI environments to dynamic visual effects, ensuring a seamless blend with live-action footage. This collaborative and innovative approach allowed us to elevate the commercial, delivering a powerful visual story that surpassed expectations.
THE CHALLENGE
The project came with its fair share of technical challenges, starting with the creation of a detailed CG model of the Ferrari Roma Spider. The car had to move seamlessly through a variety of environments, including speeding through tunnels, winding through mountains, gliding past a peaceful lake, and lighting up a vibrant night city, all brought to life in CG. We used LED screens to film the driver inside the car, while the live-action shots were done at a gas station. Blending all these elements into a smooth and cohesive story required both precision and creativity, as most of the project relied heavily on CG to bring the director's vision to life.
CREDITS
VFX Tailormade
Creative director & VFX supervisor Ivan Oputin
Executive producer Kir Skaletski
Team Sergey Polyanskiy, Aleksey Konovalov, Alexander Korobeinikov, Alexander Largin, Aleksey Salenkov, Anaida Khovrenkova, Artem Khorchev, Gio Sabadze, Igor Surin, Konstantin Kovalenko, Polina Mukhina, Roman Kanevskiy, Roman Nazaryev, Shohruh Safarov, Victoria Asaulenko, Vitaliy Antonovas, Vladimir Kirillov, Yuriy Mamontov.
Creative director & VFX supervisor Ivan Oputin
Executive producer Kir Skaletski
Team Sergey Polyanskiy, Aleksey Konovalov, Alexander Korobeinikov, Alexander Largin, Aleksey Salenkov, Anaida Khovrenkova, Artem Khorchev, Gio Sabadze, Igor Surin, Konstantin Kovalenko, Polina Mukhina, Roman Kanevskiy, Roman Nazaryev, Shohruh Safarov, Victoria Asaulenko, Vitaliy Antonovas, Vladimir Kirillov, Yuriy Mamontov.
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